Professional work / 2019 / adobe illustrator + photoshop

THREE’S SPORTS COMMUNITY / This is a reworking of THREE’s approach (branding/functionality/etc) that I proposed as we moved our business model from custom client work to an online community for sports-specific clients. I designed the branding, social media approach, site functionality, and the initial wireframe, all seen here, and worked closely with the UX team we hired to see my vision through to fruition.

Wireframe / The following is the initial wireframe I created to facilitate the generation of our online community with our team in Amsterdam.

Social Media Content / A sample digital poster and instagram posts to demonstrate the public face of the brand.

Header Images / Early header designs for our initial blog content.

Sample Blog Content / Data visualization style for our daily content. The style is set to allow us to generate a good deal of content in a very short period of time.

Advertisements / These are but a few of the digital ads I produced to generate interest in joining our online community. Admittedly, we launched these prior to having a solidified brand strategy as we were hoping to measure various success rates before finalizing an approach. Of note, the copy and conceptualizations are my own.

Icons / These icons were created when THREE was strictly a market research firm. I was tasked with designing a set of icons to use in client presentations. I opted to create a minimal design for each icon with two strokes and no fills that can be easily adaptable to a variety of client brands and still feel a part of existing THREE branding.